GENERAL FRAMEWORK OF INNOVATIVE BUSINESS MODEL IN INDUSTRY 4.0 FOR AUTOMOTIVE CLIENTS

The main objective of this paper is to establish the general framework for an innovative business model in the automotive industry, by using marketing tools to automatically promote a product. These tools today rise to the customer's need, but especially to his satisfaction, through the use of artificial intelligence. Creating a customer profile and reporting sales, structured by product typology, location and time are the indicators studied in the literature. The emphasis is on technologies, but especially on the technologies resulting from the implementation of Industry 4.0 in the business model. These technologies work automatically, they create profit, but they can also have some risks. Therefore, the client will have access to a permanent, comparative consultancy, this being a new marketing strategy, which will ensure a better promotion of a product or service.