Outcomes of Industry–University Collaboration in Open Innovation: An Exploratory Investigation of Their Antecedents’ Impact Based on a PLS-SEM and Soft Computing Approach

The outcomes of industry–university collaboration, in an open innovation context, may be of great support to firms, in their response to the challenges of today’s highly competitive environment. However, there is no empirical evidence on how these outcomes are influenced by their antecedents. Aiming to fill this gap, a research model to investigate the impact of the major antecedents, identified in the literature as motives, barriers and knowledge transfer channels on the beneficial outcomes and drawbacks of open innovation between the two organizations was developed in this study. The research model was empirically assessed, using a dual-stage predictive approach, based on PLS-SEM and soft computing constituents (artificial neural networks and adaptive neuro-fuzzy inference systems). PLS-SEM was successfully used to test the hypotheses of the research model, while the soft computing approach was employed to predict the complex dependencies between the outcomes and their antecedents. Insights into the relative importance of the antecedents, in shaping the open innovation outcomes, were provided through the importance–performance map analysis. The findings revealed the antecedents that had a significant positive impact on both the beneficial outcomes and drawbacks of industry–university collaboration, in open innovation. The results also highlighted the predictor importance in the research model, as well as the relative importance of the antecedent constructs, based on their effects on the two analyzed outcomes.