The behavior of young people toward electric motorbikes: Evidence from Vietnam

The study uses a hybrid model, namely C-TAM-TPB. The model combines the Technology Acceptance Model (TAM) and the Planned Behavior Theory (TPB) to investigate factors influencing the behavior of young people toward electric motorbikes. We applied the convenience sampling method to gather data. The survey questions employ the Likert scale, with 5 strongly agree and 1 strongly disagree. There were 579 responses but only 573 were valid for analysis. We find that attitude toward using, perceived environment, subjective norm, and perceived ease of use can impact young people’s behavior of choosing electric motorbikes, while perceived usefulness and perceived behavioral control do not influence this consumption behavior. The research results provide a reference for businesses, environmental organizations, and managers to make decisions that guide consumers to choose environmentally friendly products.