Language Means of Expressing Politeness in the Context of Russian Business Communication

The subject of the study is the concept of “politeness” in business communication, its lexical and grammatical ways//means of expression in Russian. Particular attention is paid to the social relationship between interlocutors in a communicative situation. The purpose of the study is to describe the concept of “politeness” and identify its linguocultural features. In accordance with the purpose and objectives of the study, the paper analyzes the features of the implementation of the concept of “politeness” in the system of language functions and considers the strategies of positive and negative politeness in speech behavior in the field of business communication. Based on the analysis of the content of the main functions of language, it was concluded that the category of politeness is realized within the framework of the communicative function of language; The study analyzed the strategies of positive and negative politeness and the peculiarities of its implementation within the framework of private//specific individual communicative functions that correspond to various areas of communication. As a result of the analysis of speech behavior strategies in accordance with the rules of politeness, it was concluded that politeness is an important component of business communication, and speech behavior strategies are based on the difference in the cultural values of a particular society and depend on the models of social behavior adopted in it. If the lines of behavior underlying the first of them are associated with the involvement of the interlocutor in the conversation, paying attention to him, then the second strategy contains lines of behavior associated with the provision of freedom to the interlocutor.