Identifying the key factors of rural tourism in Heris city

Rural tourism is a part of the tourism market and a source of employment and income, and it can be considered an essential tool for the economic, social, and ecological development of rural communities. The leading research based on the need for long-term planning in the field of rural tourism in Heris City, which is one of the most susceptible regions in the country in attracting rural tourism with various factors, is trying to reach a convincing answer to the question that the key and influencing factors on the future development of rural tourism in the city. Where is Heris? Based on the purpose, this is an applied study, and in terms of its nature and method, it is a descriptive-analytical study based on a prospective approach. Data collection tools included the use of (library) documents and interviews. To calculate validity, content and form validity methods and techniques were used. The reliability rate for "structural effects analysis" was 0.82. The panel of respondents consisted of 30 university professors and planning and development experts. This study identified 21 variables as primary factors and analyzed them with MicMac software. To determine the key drivers effective on the rural tourism approach of Heris City, based on the results of two methods, including "rank of variables in each mode" and "the total effect of variables in all modes," the key and effective factors were selected, which are "use of culture and rural art in presenting designs" and "paying attention to all levels and strata of society in presenting designs." Introduction Many development planners and policymakers refer to the tourism industry as the central pillar of sustainable development. Rural tourism is also considered a part of the tourism industry, which can play an influential role in developing these areas. As a result, proper planning and identifying the advantages and limitations of rural tourism, will achieve national development and diversification of the national economy. Leading research based on the need for long-term planning in the field of rural tourism in Heris City, which, with various factors, is one of the most susceptible regions in the country in attracting rural tourism, and due to its brilliant historical background and the presence of diverse weather, the scenic attractions have the ability to develop rural tourism. However, due to incorrect planning, it has yet to be successful in this field. According to the stated contents, the present research