Communication in the market in contemporary: the construction of different interactions between businesses and consumers on the Web

In that reconfigurations in which communication has been experiencing with the arrival of the Web and the practices undertaken by individuals, we intend to contextualize the communication scenario of interactive digital media, focusing on the practice of organizations and their consumers, then to identify the various types communications established between businesses and their audiences in this environment. This is because we perceive the existence of interactions that require identification, characterization and analysis.