Connotation Analysis on Sustainable Development Strategy of Garment Enterprises — Case Study on the Famous Brand JNBY

Connotation Analysis on Sustainable Development Strategy of Garment Enterprises — Case Study on the Famous Brand JNBY

Domestic original designer brand JYBY adheres to environmental protection and social responsibility actions, and integrates sustainable development into its strategic planning. This paper mainly USES case analysis method to analyse the composition and implementation measures of JNBY’s sustainable de...

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Veröffentlicht in:E3S web of conferences 2021-01, Vol.237, p.4006
Hauptverfasser: Dai, Yuqian, Cui, Yan, Liu, Xiaogang
Format: Artikel
Sprache:eng
Schlagworte:
Environmental protection
Social responsibility
Strategic planning
Strategy
Sustainable development
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Beschreibung
Zusammenfassung:Domestic original designer brand JYBY adheres to environmental protection and social responsibility actions, and integrates sustainable development into its strategic planning. This paper mainly USES case analysis method to analyse the composition and implementation measures of JNBY’s sustainable development strategy, so as to provide experience for other garment enterprises in China to formulate sustainable development strategies.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202123704006