FORMALIZATION OF THE CULTURAL HERITAGE MANAGEMENT MODEL AS A FACTOR OF TOURISM DEVELOPMENT IN THE RUSSIAN FEDERATION

The article formalizes the model of cultural heritage management, clarifies the content of cultural heritage cognition by considering the processes of studying, preserving and using cultural heritage objects as a factor in the development of tourism in the Russian Federation, taking into account modern challenges and opportunities. The preservation of cultural heritage and its rational use have a key role and importance for attracting tourist flows and improving socio-economic indicators and sustainable development of the region. In this regard, the importance of highlighting the internal structure of the cultural heritage management process as a factor in the development of tourism in the Russian Federation is actualized. The purpose of the study: to formalize the model of cultural heritage management as a factor of tourism development in the Russian Federation. The research methodology is represented by a set of general scientific and special historical methods of scientific cognition, the principles of historicism, scientific, systematic and complex. The scientific novelty consists in an attempt to comprehensively comprehend the problem of studying, preserving and using Russian cultural heritage objects based on the analysis of contemporary research on the subject, taking into account modern realities and formalizing the model of cultural heritage management as a factor in the development of tourism. The model of cultural heritage management as a factor of tourism development in the Russian Federation is formalized. The main reserves for improving the efficiency of cultural heritage management as a factor of tourism development are improving the quality of tourist products in the field of cultural and educational tourism; combining material and intangible parts of cultural heritage; developing eventfulness in the regions; creating an authentic environment in Russian tourist locations; branding cultural heritage sites and territories of their placement; using a wide range of digital technologies to promote and involve cultural heritage objects in the tourism industry; training professional personnel to work in the cultural and educational tourism industry.