Sustainability of Rural Ecotourism

Increasing public awareness of the environment and the development of rural tourism has attracted researchers' interest in conducting studies on ecotourism in rural areas. Many tourist villages use the ecotourism concept in developing their tourism. It is hoped that the development of tourist villages will be able to encourage the realization of sustainable tourism. This research uses a literature study with bibliometric methods from data sourced from Scopus by utilizing Vos Viewer, Excel and Data wrapper to visualize the results. The findings of this research include 7 clusters based on keywords, namely: sustainable tourism, rural tourism, rural development, ecotourism, smart tourism, agritourism, and cultural tourism. The results of this research also identified authors who were cited the most, countries of origin with the largest number of articles, and links between countries that were most influential in writing on the themes of rural tourism, ecotourism, and sustainability. This article is organized into several sections, namely research objectives, methodology and data tracking, discussion analysis, and closing section. The conclusion presents future development trends for the study of rural development, entrepreneurship, and smart tourism which is increasingly of interest to researchers. This reflects a significant contribution to the development of sustainable tourism in subsequent research.