The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation

Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the...

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Veröffentlicht in:Journal of technology management & innovation 2011-12, Vol.6 (4), p.193-204
Hauptverfasser: Crane, Frederick G, Meyer, Marc H
Format: Artikel
Sprache:eng ; por
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Zusammenfassung:Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation.
ISSN:0718-2724
0718-2724
DOI:10.4067/S0718-27242011000400014