Research on Diffusion Mechanism of Green Innovation of Cloud Manufacturing Enterprises Based on BA Scale-Free Agglomeration Network Game

Based on the characteristics of a complex network structure and "Internet Plus" platform, this paper uses evolutionary game theory to establish a Barabási-Albert (BA) scale-free agglomeration network evolutionary game model between the government and cloud manufacturing enterprises. MATLAB is used for a numerical simulation analysis to explore the evolution of the green innovation behaviour and network structure of enterprises in the innovation network under a scale-free network carrier. The results show that green synergy benefits, cloud platform supervision, and government incentives and punishment can promote the maintenance of green innovation cooperation and the network agglomeration of cloud manufacturing enterprises. Only when the above parameters exceed a certain threshold will the maintenance of green cooperation emerge among cloud manufacturing enterprises, which causes the network to evolve in a Pareto-optimal direction. Moreover, when the network size is larger, the speed of network evolution is slower. The research results not only provide a scientific basis for governments and platforms to regulate cloud manufacturing enterprises but also help to promote the collaborative green innovation of cloud manufacturing enterprises and enhance their core competencies.