Word Formation and the Discourse of Advertising

Word Formation and the Discourse of Advertising

This paper presents the results of research conducted using a corpus of radio and television commercials and advertising texts gathered from 2009 to 2013. The main points of interest of the paper are word-formation processes used to create the messages of the advertisements. Analysis of the corpus s...

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Veröffentlicht in:Rasprave Instituta za hrvatski jezik i jezikoslovlje 2014-01, Vol.40 (1), p.133-147
Hauptverfasser: Lewis, Kristian, Golub, Barbara Stebih
Format: Artikel
Sprache:hrv ; eng
Schlagworte:
Advertisements
blends
Corpus Analysis
Corpus Linguistics
graphoderivatives
Language Usage
Lexicon
occasionalisms in advertisements
Radio
Television
the discourse of advertising
Word Formation
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Zusammenfassung:This paper presents the results of research conducted using a corpus of radio and television commercials and advertising texts gathered from 2009 to 2013. The main points of interest of the paper are word-formation processes used to create the messages of the advertisements. Analysis of the corpus showed that graphoderivation and blending were used in order to create a sense of wonder in the recipients of the message of the advertisements. According to their place in the lexicon, words created for this purpose are called advertising occasionalism. Adapted from the source document
ISSN:1331-6745
1849-0379