Pro-Environmental Behaviour in Travel Mode Choice of Graduate Students: Case Study in Jakarta

Rapid urban growth requires an established and dynamic transportation system to connect places and facilitate economic, social, cultural and human political activities. The choice of public transportation is considered a pro-environmental behavior in regards to emissions mitigation, therefore leads to sustainability. This paper attempts to understand graduate students’ pro-environmental behavior in travel mode choice towards public transportation, and to observe correlation between socio-demographic factors and pro- environmental behavior. This research was conducted in University X in Jakarta with 82 respondents, analyzed in quantitative approach (SPSS) and mix method. Using Theory of Planned Behavior (TPB), this research concludes that attitude is the most dominant sub-variable of behavior, seen from correlation between attitude and subjective norm, intention , and respondents’ age. Subjective norms and intention has positive correlation, but no correlation to socio-demographics.