Global Zen Buddhism-Looking at the Popular and Material Cultures of Zen

Understanding this "floating signifier" and its mult iple ascriptions and audiences poses methodological challenges, such as the lack of access to information about the marketing strategies behind "Zen" products, sales figures, and customer opinions. The author introduces sides of Zen in Japanese popular culture that are less well-known to Western Zen audiences: their role in creating commercial products that appeal to different groups and their potential influence in promoting Zen Buddhism in Japan.