GLOSSY MAGAZINE АS A PRODUCT OF SOCIAL PERCEPTION OR “I’M HAPPY TO DELUDE MYSELF”

This article analyzes the glossy magazine as a product of social perception, which is the central component of the interaction of the reader with glossy magazines. The study is held in the context of sociopsychological ideas, symbolic interactionism, social perception; empirical methods are the focus groups and the semantic differential. The mechanism of causal attribution, through which the "glossy effect" is created, is the key to social perception of glossy magazines. It happens at the deepest levels of the psyche, is not reflected, and is the main force in the influence of glossy magazines on their readers.DOI: http://dx.doi.org/10.12731/2218-7405-2013-8-7