CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS

This study aims to investigate important aspects to concern on when building a commercial presentation website, in order to increase the credibility of the certain categories of a presentation website. Factor analysis was used in order to identify the dimensions of each category. The categories and resulted dimensions discussed were: “image” – with the following dimensions: Projected image, Specialist, Advert and Coherence, “relationship” – with the following dimensions: Bi-directional communication and Contact information, “product presentation” – with the following dimensions: In-depth description and Variety and “site functionality” – with the following dimensions: Usefulness, Official relationship, Complete communication, Exterior communication, Information format and References.