Motivation of Staff in the Formation and Development of Personnel Potential of Healthcare Institutions of Ukraine

Staff motivation is considered as the main element of its development. The theoretical content of the concept of «personnel potential of enterprise» is generalized, features and problems of formation of personnel potential in healthcare institutions are specified. A motivation system which is well-built, optimized and based on the real needs of the staff successfully combines the strategic goals of the institution, the personal interests of employees and the primary needs of the population, served by a healthcare institution. Attention is paid to the constant development of the personnel potential of the institution to ensure its compliance with the conditions of activity, adaptation to the external environment and self-realization. It is proved that motivation of employees is of great importance during the formation and development of personnel potential, both the motivating and the demotivating factors of development are determined. The motivation of the staff of healthcare institutions is considered in the context of its three types: material, intangible (moral), and administrative; a comparative description of these types of motivation in medical institutions abroad is carried out. The authors define labor specifics, which affect the motivation of medical workers, since a significant number of employees of medical institutions face a constant negative assessment of their work, which leads to professional burnout and lack of motivation for further work. This crisis is exacerbated by the insufficient level of financial support for medical workers while constantly strengthening the requirements for the quality of their work. It is proposed to focus the attention of the government together with heads of medical institutions on the combination of material and intangible means of motivation, avoiding demotivation factors to ensure the effectiveness of the formation and development of the personnel potential of medical institution.