Neoliberal Rome - The Role of Tourism

The primary objective of this paper is to analyze the main characteristics of recent tourism policies in Rome by describing the local modalities through which the neoliberal approach to urban strategies has been implemented. The first section highlights some general features of the city of Rome and its tourism, which are particularly useful for understanding the specificities of neoliberal tourism policies. The paper then proceeds to describe the most clearly defined neoliberal period of the city from 1993 to 2008, when the new Master Plan was drawn up to establish new policies and projects for tourism. The period that followed 2008 was marked by the gradual withdrawal of public action, which on the other hand has left ample freedom to the forces of tourism and globalization.