The profile and the trajectory of the bachelors and technologists of the management and administration area: comparative study

The present research presents as subject the Bachelor and Technologists of the area of Management and Administration graduated in private higher education institutions of the State of São Paulo, that use the cost practiced in their monthly fees to attract new students. It aims to compare the profile and trajectory of professionals who completed Bachelor's Degree courses and also those who completed Higher Technology Courses in the area of Management and Administration between 2004 and 2015. Only questionnaires of respondents graduated in Institutions that announced monthly tuition values close to the 2016 minimum wage or offered scholarships and discounts to attract new students. The results showed that the academic degree of higher education promotes differentiation in the career of graduates in the area of Management and Administration.