MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA Spectacle, Hiperealitas dan Simulakra

The advertisement of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of commodification in view editing by doing a binary opposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hyperreality and simulacra in delivering the advertisement content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imaginary city.