Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective

Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective

Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.

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Bibliographische Detailangaben
Veröffentlicht in:Conservation ecology 2002-06, Vol.6 (1), p.r6, Article resp6
1. Verfasser: Bromley, Peter
Format: Artikel
Sprache:eng
Schlagworte:
advertising
Ecological sustainability
environmental responsibility
Marketing
Renewable energy
Response
social change
social values
Sustainability marketing
Sustainable products
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Beschreibung
Zusammenfassung:Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.
ISSN:1195-5449
1708-3087
1195-5449
1708-3087
DOI:10.5751/es-00392-0601r06