Slow-Living Experience of Ancient Town Tourism: Grounded Theory Analysis on Travel Notes of Lijiang Ancient Town

Accelerated development of modern society has harmed people's physical and mental health. It has become a trend to achieve physical recovery and spiritual reshaping through the deceleration of tourism. However, further research is required to understand how consumers experience and realize time deceleration in the context of tourism. In this study, Lijiang acient town, which has the unique charm of a slow-living experience in the eyes of tourists, was selected as the case study, and the text materials of online travel notes and interviews were used. The coding method of grounded theory was adopted to analyze the connotation and occurrence mechanism of the slow-living experience. The results were as follows: 1) The slow-living experience of ancient town tourism is an immersive experience in which tourists visit the tourist destination of the ancient town and enjoy the passage of time under the influence of spiritual arousal of relief needs, memory, and emotion. 2) Time practice, space practice, and adding mean