THE ATTITUDE OF THE ROMANIAN ARTISTS REGARDING THE PROMOTION OF THE ARTISTIC ACT

All differences in consumer behavior, business and entrepreneurial practices are considered to be a result of cultural differences. However, there are also environmental differences that are not due to cultural specificity. Therefore, culture is a collective phenomenon that is modeled by the social standards the individuals adhere and not by the individuals themselves. In this context, the paper aims to know the attitude of the Romanian artists regarding the promotion of the artistic act and the characterization of the Romanian artist's profile based on the demographic characteristics. Thus, within the study was used a questionnaire consisting of 25 questions addressed to Romanian artists regardless of income, age, gender and form of artistic act practiced. The target population was considered by 150 respondents. We should add that some information could not be obtained due to the confidential nature of the information. In conclusion our arguments are that from an economical perspective, cultural industries and cultural marketing are on the rise being an untapped resource now. Furthermore, the positive spillover from the creative industries add to economic growth, education and tourism, other secondary elements being also infrastructure development