Research on the determinants that form Hoi An world heritage tourism destination, Vietnam

The suggested model was considered in order to research the determinants that form Hoi An world heritage tourism destination, the model included six constructs with 23 indicators. The findings found that tourism products and safety significantly affected Hoi An world heritage tourism destination, while the other constructs (motivation, accommodation, word – of – mouth and environmental attitudes) did not influence Hoi An heritage destination. The research contributes to extending knowledge in world heritage tourism destinations in the condition of an emerging economy, especially in the case of Hoi An City, Vietnam. Hoi An Town is an remarkably well-preserved illustration of a Southeast Asian trading port dating from the 15th to the 19th century. Its structures echo the influences, both indigenous and foreign, that have collectively shaped this very unique heritage site.