SEMIOTIC ANALYSIS OF ARIF SAĞ ALBUM COVERS AT ASM (ARIF SAĞ MUSİC) COMPANY

Semiotics is a branch of science that studies various indicators. From the past to the present, we encounter semiotics in almost every area of life. The aim of semiotics is to explain, make sense of, interpret and analyze the fields it examines with its unique methods. Fields such as cinema, music, architecture and literature are important disciplines in terms of communication tools, and graphic designs related to or using these disciplines also contribute significantly to these fields. The aim of this study is to determine how compatible the album covers of Arif Sağ, which belonged to the ASM Company between 1990-1998, are compatible with the field of semiotics by using content analysis method. In this context, the information was classified according to the years and the cover design and album names were evaluated in terms of semiotics. As a result, in this semiotics-oriented study, it was concluded that the visual designs of Arif Sağ's album covers did not show any significant progress from 1990 to 1998, but this was related to the technology of the time.