Theoretical approach for the development of tourism activity in the cooperative sector

The current Cuban economic context requires to stimulate the diversification of activities, which leads to optimize the existing potentialities in the localities; the tourist activity is not exempt of this possibility, this has led to the development of tourist modalities among which agrotourism is potentiated in the cooperative sector, taking advantage of the cultural, natural and historical resources that exist. The objective of this research is to analyze the theoretical and methodological foundations of this sector according to the insertion of the agrotourism modality in the tobacco massif of Pinar del Río, which will allow incorporating the tourism activity to the cooperative sector to optimize and take advantage of resources, stimulate productive chains and diversify economic activities in areas with agricultural predominance, since it is supported by the objectives and the existing legal framework in the country. A theoretical sequence that establishes the bases for the incorporation of the agrotourism modality in tobacco cooperatives is presented; for this, different methods were used, such as the historical-logical and the analysis and synthesis methods, as well as the determination of the primary and secondary sources that made possible to obtain the results of the research. The characterization of the study area was developed and the identification of tourist attractions was obtained from direct observation and consultation of documents. Results were reached where it was established that it is feasible to diversify the activities in the cooperative sector, in the tobacco massif of Pinar del Río, with the insertion of agrotourism.