LITHUANIAN CONSUMERS’ ATTITUDES AND PURCHASING BEHAVIOUR TOWARDS DOMESTIC LIVESTOCK PRODUCTS

This study aimed to identify and analyze Lithuanian consumers’ attitudes and purchasing behaviour towards domestic livestock products. In order to get necessary information, Lithuanian residents were interviewed. A multi-stage stratified random sampling was used to select the respondents. This study draws on a survey of 1009 respondents. The analysis of collected data was performed using the methods of mathematical statistics. The results suggest that the vast majority of Lithuanian consumers regularly buy domestic livestock products. Among this group of respondents, the top reasons for purchasing are freshness, good taste and favourable prices. Only a small share of Lithuanian consumers rarely or never buys domestic livestock products. Among this group of respondents, the top reasons for not purchasing are unfavourable prices, short shelf-life and insufficient range of products. Domestic livestock products buyers tend to be older, higher educated and have higher level of income than non-buyers.