POLITICAL PARTY BALANCED SCORECARD CONCEPT FOR ANALYSIS OF THE PERFORMANCE MANAGEMENT OF THE ACTIVITY OF POLITICAL PARTIES IN ROMANIA

In the current international context in which political parties are going through a period of widespread and substantial erosion, the achievement of performance is a sine qua non condition for their existence and continuity on the political stage. The research is a case study on the analysis of the performance of a political party in Romania, at the end of 2019, using the strategic performance measurement model Balanced Scorecard, customized to the specifics of a political organization. A review of the existing international scientific literature and case studies was carried out to define a balanced plan of performance indicators in order to evaluate the activity of a political party. The paper realizes a personalization of the strategic model for measuring the performance of Balanced Scorecard through a computer application BSC Designer Light whose architecture is based on this managerial tool. The purpose of the scientific approach is to quantify the result of the analyzed party in a score obtained for the financial and parliamentary perspective of the proposed model and for each indicator / sub-indicator related to each perspective, as well as finding a final score of the party.