DEVELOPMENT OF TEACHERS’ INFORMATION AND COMMUNICATION AND MEDIA COMPETENCES IN THE INTERNATIONAL PEDAGOGICAL SPACE

The article describes the international experience of the complex of competences formation which every modern teacher must possess to develop the students’ skills of effective activity in information environment, to bring them to creative interaction with mass media, based on educational technologies of media pedagogy. It is lighted the use of media and information and communication technologies in education, aimed at teachers’ and students’ critical perception development, their ability to resist the cult of violence, brutality, excessive sexualization forced by media production. The strategies of creative interpretation and use of media in teaching activity are identified.