Phubbing behavior, personality, and use of instagram by Brazilian adults: a correlational and predictive study

Phubbing behavior is a phenomenon that consists in ignoring people in situations of social interaction whilst paying attention to one’s smartphone. The study of this behavior enables reflection on the development of healthy behavior patterns when using technology and the design of intervention strategies to cope with phubbing behavior. This study aimed to investigate the relationship between phubbing behavior, use of Instagram, personality traits (Big Five), and sociodemographic variables (gender, education, and age) among Brazilian adults. This was a cross-sectional study with a sample of 1551 adults (61.7% women; 29.9% men), aged between 18 and 76 years (M = 31.6 years; SD = 9.6 years). The results of the correlation analysis indicated that excessive use of Instagram showed a high, positive association ρ (1551) = 0.442 with Phubbing Behavior and a moderate one with neuroticism ρ (1551) = 0.272. Phubbing behavior was positively and moderately with neuroticism ρ (1551) = 0.290, but it had a weak, negative correlation with age ρ (1551) = -0.117; p