CORPORATE SOCIAL RESPONSIBILITY AS AN EFFECTIVE ANTI-CRISIS TOOL

The article substantiates the significant role of CSR and its topicality under crisis circumstances. The authors devise the system of social and economic indices which demonstrate the positive impact of CSR measures. They consider two major aspects of CSR: corporate aspect and territorial aspect. The first one is oriented on employees and their families and points out the problems of accumulating human capital, and the second one is aimed uppermost at developing the quality of life (its level and conditions) of the population on the relevant territory.