Management of promotional activities in higher education in the Republic of Serbia

Management of promotional activities in higher education in the Republic of Serbia

This paper is the result of researching activities between faculties of the University of Novi Sad and Belgrade on social networks, as well as the impact of their activity on popularity among high school graduates. This researching presents the importance of popularizing science, using direct market...

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Veröffentlicht in:Tehnika (Beograd) 2020, Vol.75 (6), p.654-662
Hauptverfasser: Čačić, Nataša, Duđak, Ljubica, Šarac, Dragana
Format: Artikel
Sprache:eng
Schlagworte:
direct marketing
education
lindo software
social networks
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Beschreibung
Zusammenfassung:This paper is the result of researching activities between faculties of the University of Novi Sad and Belgrade on social networks, as well as the impact of their activity on popularity among high school graduates. This researching presents the importance of popularizing science, using direct marketing tools, and creating competitive advantages among higher education institutions.
ISSN:0040-2176
2560-3086
DOI:10.5937/tehnika2005654G