A study of green consumption intentions of consumers in Ho Chi Minh City, Vietnam
This study aims to find out factors affecting green consumption intentions of consumers in Ho Chi Minh City (HCMC). Preliminary qualitative method and official quantitative method are used in this study. The result shows 5 factors: (1) environmental awareness, (2) environmental concern, (3) altruism...
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| Veröffentlicht in: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh- Kinh tế và Quản trị kinh doanh (bản điện tử) 2020-08, Vol.11 (1), p.127-138 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | vie |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | This study aims to find out factors affecting green consumption intentions of consumers in Ho Chi Minh City (HCMC). Preliminary qualitative method and official quantitative method are used in this study. The result shows 5 factors: (1) environmental awareness, (2) environmental concern, (3) altruism, (4) social influence, (5) and perceived consumer effectiveness -PCE of green consumption intentions. Besides, the study also finds out the differences of green consuming intentions between consumers categorized by income and academic levels |
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| ISSN: | 2734-9306 2734-9578 |