Adjusting UV‐Vis Spectrum of Alizarin by Insertion of Auxochromes

First synthesized in 1868, alizarin became one of the first synthetic dyes and was widely used as a red dye in the textile industry, making it more affordable and readily available than the traditional red dyes derived from natural sources. Despite extensive both experimental and computational analyses on the electronic effects of substituents on the shape of the visible spectrum of alizarin and alizarin Red S, no previous systematic work has been undertaken with the aim to fine tune the dominant absorption region defining its color by introducing other electron‐withdrawing or electron‐donor groups. For such, we have performed a comprehensive study of electronic effects of substituents in position C3 of alizarin by means of a time dependent DFT approach. These auxochromes attached to the chromophore are proven to alter both the wavelength and intensity of absorption. It is shown that the introduction of an electron‐donor group in alizarin causes the transition bands to be significantly red‐shifted whereas electron‐withdrawing groups cause a minor blue‐shifting. Adjusting UV‐Vis Spectrum of Alizarin: Introduction of an electron‐donor group causes the transition bands to be significantly red‐shifted whereas electron‐withdrawing groups cause a minor blue‐shifting.