La investigación sobre la identificación de los recursos histórico-turístico del proyecto estratégico del Centro de la Ciudad de Colima: una experiencia de colaboración

It is presented the process of collaborative work related to Colima City’s Downtown (México), describing its importance for tourist planning based on tourist-use heritage. Local collaborative work is defined also as an element of an integral planning model, which was promoted by a Local Chamber of Commerce and the University of Colima. A methodological proposal is highlighted. It was based on natural semantic network application to a focus group of experts, just as paradigmatic subject interviews. In order to achieve the objective of tourist resources identification and through designing a holistic mod-el, this will serve as a central axis of sustainable specific actions.