Quaternionic Product of Equilateral Hyperbolas and Some Extensions

This note concerns a product of equilateral hyperbolas induced by the quaternionic product considered in a projective manner. Several properties of this composition law are derived and, in this way, we arrive at some special numbers as roots or powers of unit. Using the algebra of octonions, we extend this product to oriented equilateral hyperbolas and to pairs of equilateral hyperbolas. Using an inversion we extend this product to Bernoulli lemniscates and q-lemniscates. Finally, we extend this product to a set of conics. Three applications of the given products are proposed.