Therapeutic cancer prevention: achievements and ongoing challenges – a focus on breast and colorectal cancer

The constant increase of cancer incidence and the huge costs of new treatments make cancer prevention a crucial goal in order to maintain sustainable public health systems across the world. Carcinogenesis is a multistep process, which allows time for active intervention with natural or synthetic agents to stop or reverse the pathological process. Cancer prevention medicine can be considered to be treatment of premalignant cells or preneoplastic conditions. Clearly such interventions require well‐defined risk classification so that personalized strategies and specific treatments can be applied to cohorts with a documented increased cancer risk, and not to the general population as a whole. Further development of these strategies in an efficient and timely manner requires investment in the discovery and validation of surrogate cancer biomarkers with both prognostic and predictive value to detect and monitor the efficacy of interventions in clinical trials and beyond. In the field of cancer prevention medicine, breast and colon cancer demonstrates the strongest clinical evidence that pharmacological intervention can lower cancer risk. Here, we offer an overview of the major clinical achievements for these cancers and the critical issues to improve implementation and clinical uptake of efficacious therapies, as well as further developments needed in the field of preventive medicine. Anamnestic information, together with other tools (computer‐assisted algorithms, laboratory tests), allows us to evaluate personal cancer risk. Following identification of risk level, and an appropriate risk/benefit evaluation, it is important to inform and discuss the various available options to minimize cancer risk, from lifestyle and pharmacological interventions to prophylactic surgery, based on the risk level and subjects’ preference.