The Dilemma of Mouthpiece: Work Adjustment and Career Decision of News Presenters in Transformation of Chinese Broadcast Media

Guided by the theory of work adjustment (TWA), this study endeavors to investigate the relationship between the work adjustment of news presenters and their career decisions. Taking into account the unique circumstances of the Chinese media landscape and the applicability of TWA, a qualitative research design was adopted, in which 35 news presenters were interviewed to generate data that could be coded to construct a theoretical framework. The findings reveal that the disenchantment of professional authority and the bureaucratic management of Chinese official media have resulted in a negative work adjustment experience for news presenters. However, the study discovered no substantial departure of current news presenters from the industry. Despite the unpleasant work adjustment experiences, the ultra-stability of their jobs offered by official media and the appeal of occupational fame have drawn news presenters back to their existing careers. This study constructed a contextual framework to comprehend the work adjustment phenomenon among Chinese state-affiliated institutions, and offered advice for media managers and students of Broadcasting and Hosting Art major. Plain Language Summary This thesis examines how Chinese news presenters cope with the challenges of media transformation and the impact of official management practices on their profession. The research is based on interviews with 35 news presenters, who provided insights into their career decisions and the difficulties they face in adapting to changes in the industry. The study finds that the process of adapting to new media has been challenging for many news presenters, with some experiencing dissatisfaction. Despite these challenges, the prevailing mindset among them is to remain in their jobs in spite of the significant changes taking place in the industry. The research provides a deeper understanding of the practices and challenges faced by the profession in China during this period of media transition. Although the study offers valuable insights into the working conditions of Chinese news presenters, its external validity is limited, and further research is necessary to gain a more comprehensive understanding of this topic.