The Development and Modern Transformation of Material Culture in the Worship of Mazu

Based on fieldwork and the analysis of the historical literature, this article studies the development of material culture in the cult of popular goddess Mazu, exploring in particular the materialization mechanisms and strategies deployed by various actors in her worship nowadays. Through the ages, people in China have expressed their religious feelings and experiences in the objects they display, worship, and exchange, as well as in the spaces that they build and inhabit. In this process, religious beliefs are externalized in forms of material culture, including symbols, texts, relics, music, and temples. As a result, these artifacts and places carry individual and collective memories and affects that allow believers to experience religion not only at special events like festivals and pilgrimages, but in everyday life. In modern China, the connotations and forms of material carriers have diversified. The rise of souvenirs and other forms of cultural consumption have transformed the materialization of religiosity. In the worship of Mazu, the relationship between pilgrimage, tourism, entertainment, and the production and circulation of commodities has become increasingly tight, changing the cult’s beliefs and their physical expression. That connection also brings social and economic sustenance to the local community. Taking the Mazu Temple in Meizhou as a case, this paper adopts a multidisciplinary and interdisciplinary approach to examine the pilgrimage–tourism–commerce nexus, as well as other contemporary forms of the materialization of her cult.