The Last Mile: Gateway to rural empowerment in India

The Last Mile: Gateway to rural empowerment in India

This article focuses on exemplary projects conducted by organizations who are providing access to key services and goods by creating new markets in rural India. Reaching “the last mile” is a key issue in India, which complexity is often overlooked by multinational firms. This article aims at providi...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Field actions science reports 2014-11
1. Verfasser: Rao, Sanjeev
Format: Artikel
Sprache:eng
Schlagworte:
base of the pyramid
community empowerment
rural distribution
rural India
rural marketing
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This article focuses on exemplary projects conducted by organizations who are providing access to key services and goods by creating new markets in rural India. Reaching “the last mile” is a key issue in India, which complexity is often overlooked by multinational firms. This article aims at providing a framework to help understanding innovative strategies to reach low-income consumers in India through innovative partnerships.
ISSN:1867-139X
1867-8521