Il giusto prezzo, il senso del denaro e una dissidenza inattuale. Dall’homo oeconomicus all’economia solidale

Is money necessary to the economy system? No, it is not, if the money's functions are kept separated from the economy system it is possible to ridefine the economy as a system of goods supply materials, and unbundle the several functions graped by currency in the market system, as well as to demonstrate that the market system is just a very recent form of the economic organisation. Nowadays a huge theoretical movement, from the Degrowth groups to Fair Economy, examines the nature of money in the history of the economy and resumes M.Mauss', K.Polanyi' and Antiutilitarianism analysis about the historical plurality of the exchange systems. It resumes the several devices employed by the ancient societies to satisfy the functions embodied by the money, whose goal is to modify the meaning and the functions of the money in an articulated project about the de-commodification of the society. This project is operatively led by different organisms and associations which are experimenting alternative forms of production, distribution, remuneration, relationship between producers and buyers, consumerism and marketing objection, and to the market system objection. Specifically with the "food sovereignty" strategy this organisms deeply modify the meaning given by money. Our examination of some exemplary practices (Gas, Des, Horta, Campi Aperti, Amap, Sel, Genuino Clandestino etc.) confirms that their operations are semiotically relevant to the meaning of the money today.