The effect of big data on decision quality: Evidence from telecommunication industry

The aim of the research is to test the impact of big data on the quality of decision making. The necessary data was collected from telecommunication companies operating in Jordan. Three companies provide telecommunications services in Jordan: Zain, Umniah, and Orange. Non-probability purposive sampling was used. Hence, the study instrument was distributed to managers at the senior and middle levels of these companies. The structured equation modeling (SEM) technique was employed to test the study hypotheses. The results confirmed that big data impacts decision quality. Besides, it was determined that the highest impact was on velocity. The researchers suggest that Jordanian telecom companies invest in information technology that allows them to provide data with accuracy, reliability, and high quality, as well as improve the qualifications of their employees.