Greening the Screen: An Environmental Challenge

Environmental themes and representations on screen are examined as a part of environmental social studies and can be considered a way of creating awareness of environmental issues. However, how often do we consider the environmental impact of a film or television shoot as an industrial process? In this article, I examine the sustainability practices in the motion picture industry and challenges to that by focusing on the British film and television industry as a case study. Using the interviews with industry representatives and some case studies, I discuss the possibilities of creating a change in behavior in the film industry, not only in terms of embedding green measures but also reconstituting industrial mechanisms on behalf of environmental sustainability.