Practice of Reading Promotion Based on New Media

With the new media and other elements deeply rooted in people’s hearts, the innovation-related undertakings related to library management and service are developing vigorously, and the ambitious goals and ideals of “reading for all” and “building a cultural society” are also achieved at an early date. This paper makes innovations from three creative points, namely, “developing library business propaganda from the perspective of brand building to carry out reading promotion practice”, “innovating library work from the perspective of cultural inheritance to carry out reading promotion practice” and “expanding library management and service field from the direction of intelligent environment to carry out reading promotion practice”, and uses literature research, investigation and induction to carry out innovative development research.