Digital Integrity: A Foundation for Digital Rights and the New Manifestation of Human Dignity

The article is devoted to the research of the problematic aspects and modern challenges of data protection in the digital age from the perspective of the digital integrity of the person. We believe that personal data cannot be effectively protected as components of digital integrity of the person in the context of regulation of a separate right to personal data protection, which, in its turn, acts more as a tool of market regulation rather than a classical fundamental right. We argue that the consideration of digital integrity as a new foundation for digital rights and as a new manifestation of the restrictive concept of human dignity may help increase the level of effective protection of the person in the digital sphere as well as properly cover the existing gaps in the protection of the digital rights of the person.