TOTAL QUALITY MANAGEMENT INTEGRATED STRATEGY: ITS IMPLICATION TO ORGANIZATIONAL SUCCESS

Quality involved offering products that were superior to customers. The growing competition in the globalized world made every industry as well as organizations did their best to survive by finding ways to be at competitive advantage over their rivals. As a result, people viewed quality in relation to different criteria based on the roles in the production-service value chain. The aim of the study was to determine the application of Total Quality Management (TQM) in the improvement of organizational performance working towards its success by investigating a link between performance and TQM principles that centered on customer satisfaction, process orientation and continuous improvement. An analysis using literature review of individual dimension and unique contribution of each to organizational performance has been made. The role of managers to implement TQM principles and practices has been analyzed as well as factors contributing to failures as a check list of what managers must avoid in order to implement TQM effectively. Qualitative research technique utilizing secondary data collection from empirical studies and literature reviews has been used in the study. The outcome of the research serves as a guide to policy makers as they are doing continuous improvement initiatives on the organizations.