La creación de productos turísticos utilizando rutas enológicas

The changes that are taking place in the tourist activity in the last years are taking to the creation of new tourist products, highlighting those related with the local and regional roots. In this paper we present an analysis on the creation and development of wine routes like tourist product in certain rural areas. And this analysis outlines it from a triple perspective: first, a study in depth they are the wine routes and its creation and development in other countries about what; second, an analysis they are certified in Spain the routes of the wine of how; and third, a reference to a route of the wine certified in Spain, that of Montilla-Moriles in the county of Córdoba.