Feasibility study of implementing strategic alliance in small and medium industrial enterprises

Aim and introduction: One of the effective factors in the economic growth of countries is addressing the development dimensions of Small and medium-sized enterprises (SMEs), which nowadays are exist in a wide range of industries and manufacturing and service activities. Value creation of these businesses in the development of the industrial economy of the country and some critical factors such as the SME’s role in job creation and currency has led to a special look at improving the SMEs situation and providing various models consider to greater productivity and profitability. Regarding to creating synergy through cooperation is a new perspective that can be used in this field. Strategic alliance is a common type of cooperation in various dimensions of businesses aims to maximize the interests of all parties to provide a new synergy capacity between factories and companies in different industries. The purpose of this study is to investigate the feasibility of the accomplishment of this issue / problem among the range of Meybod tile companies.Methodology: This study in terms of typology is developmentally and qualitatively and descriptive in nature.The method of data collection of this research is through library studies, lived experience of researchers, direct contact and interviews with government officials as well as managers and staff of Meybod tile factories. To analyze the research data, a focus group consisting of management experts who have lived experience in active collections of the tile industry has been used, the output of which has been the main research model. Also, to validate the model, the opinions of expert groups consisting of experts in the field of strategic management were used and finally the necessary approval was obtained. Then, a questionnaire containing the dimensions and elements of the model and the corresponding explanations of each was designed and presented to Meybod tile industry activists to assess the situation of this industry based on the designed model from their point of view.Findings: This research model includes three dimensions including "strategic depth of alliance", "degree of alliance in terms of operational value" and "necessary infrastructure for alliance", which are effective components in forming or strengthening each of these dimensions of strategic alliance. Some Factors that affect the degree of alliance in operational value aspect include agreeing on product pricing, sharing each company''s production vol