Talent Attraction And Organizational Competitiveness in Manufacturing Companies in Lagos, Nigeria

Purpose- The main focus of the study is to examine how talent attraction di-mensions such as employee value proposition, employer branding, Job flexibility and recruitment and selection affect organizational competitiveness in manufacturing firms in Lagos State, Nigeria. Methodology- The study adopted a survey-based research design. The permanent staff of the selected ten (10) food, beverages, and tobacco manufacturing firms in Lagos State made up the population of the study. The respondents consist of 368 employees which represent the sample size of the study. Data was obtained through the use of questionnaire. Relative Important Index (RII) and Multivariate linear regression was used for data analysis with aid of SPSS version 26.Findings- The result revealed a strong effect of talent attraction variables such as employee value proposition with (β=0.611, t= 7.451, p