APPLICATION OF PARAGRAPHEMICS ELEMENTS WHILE MAKING PACKAGING
The paper investigates mechanisms for creation of paragraphemics elements in printed advertisement on the packaging that attract attention to semantic characteristics of words and ensure a deeper understanding of the advertising text in comparison with superficial perception
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| Veröffentlicht in: | Nauka i tekhnika (Minsk, Belarus : 2012) Belarus : 2012), 2014-04 (2), p.62-66 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | rus |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | The paper investigates mechanisms for creation of paragraphemics elements in printed advertisement on the packaging that attract attention to semantic characteristics of words and ensure a deeper understanding of the advertising text in comparison with superficial perception |
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| ISSN: | 2227-1031 2414-0392 |